MediaTek Announced the MT6573 Innovative Platform for Mainstream Smartphones
MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced the availability of its MT6573 platform for mainstream 3G smartphones. Building on the proven track record of delivering innovative, feature-rich yet cost-effective solutions that meet consumer’s entertainment, communication and information needs, MediaTek is launching the MT6573 platform to address the accelerating demand for smartphones with features that can delight users at price points that meet the needs of operators in developed markets and consumers in emerging markets.The
The core chipset of the MT6573 integrates the modem, applications, multimedia subsystem and all necessary power management functions into a single SOC. Combined with a single-chip, multi-mode, multi-band transceiver, it enables extremely small footprints that allow for smaller, more innovative industrial designs and form-factors. Additionally, the integrated 3D graphics capability brings gaming and user interface capabilities that were previously available only to high-end smartphones. Finally, the platform provides advanced camera and multimedia features that include smile and face detection, panorama and burst shot, as well as high-resolution video capture and playback. The platform can be delivered as a full system solution consisting of hardware reference design and fully-tested, compliant software suite that can improve design efficiency and speed time to market for customers in the rapidly changing smartphone market.
“MediaTek is committed to ensuring that wireless consumers across the globe can access the most advanced mobile technologies. We see a huge appetite for lower-cost smartphones today is being addressed by sacrificing user experience and features. We believe that our new MT6573 platform enables our customers to meet this consumer demand and bring unprecedented levels of performance to lower-priced smartphones,” said Jeffrey Ju, General Manager of the Smartphone Business Unit at MediaTek.
The MT6573 platform is currently sampling to lead customers and will be in mass-production by mid 2011. MediaTek will be demonstrating the new MT6573 smartphone platform at the Mobile World Congress in Barcelona.
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