Wembley reopens with contactless customer experience

11th December 2020
Lanna Cooper

Realife Tech, the experience automation platform working with entertainment destinations and events, is working in partnership with The SSE Arena, Wembley. The technology will enable the venue to welcome back 1,000 fans for the Unified Heavyweight Championship between Anthony Joshua and Kubrat Pulev on 12th December. In the wake of the COVID-19 pandemic, the arena has put protocols in place to make events as contactless as possible.

Mobile-only digital ticketing will be used exclusively to minimise touchpoints on entry into the venue. Fans will be required to download and share their tickets digitally through The SSE Arena, Wembley mobile app, powered by Realife Tech.

Inside the arena, innovative systems have been put into place to limit crowd movement and make transactions as easy as possible, with the mobile app being the sole method of ordering food and beverage. In addition to placing orders, Realife Tech’s platform allows users to remain in their seats until notified that it’s ready to pick up. Reducing crowd congestion on concourses and limiting excessive crowd movement throughout the arena will help keep visitors and staff safe.

“Realife Tech is dedicated to helping fans return to the live events they love, confidently and safely,” said Adam Goodyer, Founder and CEO of Realife Tech. “As The SSE, Arena, Wembley is regarded as a technology leader and has already taken great strides to prioritise the safety of their visitors, we’re proud to be teaming up to provide a technologically advanced solution to help fans make a seamless transition and adapt to events in this new environment.”

“We are thrilled to be bringing fans back for the Heavyweight title match between Anthony Joshua and Kubrat Pulev,” said John Drury, VP and General Manager for The SSE Arena, Wembley. “The comfortability and security of our fans is our highest priority, and utilising Realife Tech will allow visitors to experience live events in a safe, convenient, and enjoyable way.”

Realife Tech’s solutions are available to visitors through The SSE Arena, Wembley mobile app.

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