Production

Element expands its digital engineering service

2nd December 2021
James Anstee

Element Materials Technology has further invested in global innovation and digital capability through the acquisition of Norton Straw. 

This acquisition is a further step in the growth of Element Digital Engineering, providing engineering simulation, modelling, data science and artificial intelligence services for customers. It brings additional innovation, digitisation and technical expertise in engineering mathematics and software. 

As Element works with customers to solve complex industrial challenges and ensure the safety and regulatory compliance of their products, these new services offer a cost-effective and efficient forecasting solution through digital modelling. The Digital Engineering team focuses primarily on the global medical device, energy transition, aerospace, consumer goods and mining markets.

Jo Wetz, Element CEO, said: “Bringing more advanced digital solutions to our customers is essential. This strategic acquisition gives them access to more advanced technological capability, including artificial intelligence, high performance computing and digital engineering strategy development. It’s the next stage in the development of Element Digital Engineering, which significantly extends our full-service offering and is a true market differentiator that will drive growth.

Matt Straw, Managing Director of Norton Straw, commented:We are delighted to join the Element team, their digital engineering strategy was a perfect fit. The combination of our joint deep technical expertise with Element’s geographical and industry sector reach offers many opportunities for the future of digital engineering within the business.”

Element Digital Engineering supports its clients by providing both advanced technical and strategic advice services. Working across many industries, they help their clients generate digital and data-driven engineering solutions across the complete engineering lifecycle from innovation and design to in-service operations.

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