CES 2017 hosted in Las Vegas, from 4th-8th January, will see Microsoft, NXP Semiconductors, IAV, and auto mobility partners Cubic Telecom, Esri and Swiss Re, showcasing its collective vision of safe and secure end-to-end mobility through a highly automated driving demonstration and experience.
From the Gold Lot/North Plaza NP-2 of the Las Vegas Convention Centre, CES attendees can take a test drive in a highly automated vehicle to understand how the cloud and artificial intelligence can enable personalised in-car experiences.
Attendees will see how cars securely ‘talk’ to other cars, how they monitor what is happening in their surroundings to improve safety, and how cars can adapt to different driving styles to deliver more personal driving experiences. Participants will also learn how these emerging technologies will enable new, flexible insurance models.
The following technology will be integrated into the conceptual demonstration at CES:
Kevin Dallas, Corporate Vice President of Business Development for Microsoft, said: “As cars get smarter, they need more software and analytics capabilities. This collaboration at CES 2017 is another example of how we work together to continue testing, to see what sticks, and to help automakers bring truly personalised experiences to drivers and services that learn unique behaviours and can make improvements over time.”
“Self-driving cars must be perfectly safe and secure,” said Lars Reger, Senior Vice President and Chief Technology Officer of Automotive at NXP Semiconductors. “This requires firstly: an array of high-performance sensors; secondly: a powerful detection and sensor fusion system complemented with cloud connectivity; and thirdly: an efficient system play with industry leaders. We are happy to see all of this come together in our joint showcase at CES.”