Lifestyle technologies on show at 2015 CES

The seven lifestyle-focused marketplaces, with exhibits located at CES Tech West within the Sands Expo, will include:

• Education & Technology: Innovation meets education in this marketplace, showcasing how K-20 education is reinventing itself through groundbreaking entrepreneurship and corporate investment. 
• Family & Technology: Parents use various high-tech products and are the fastest, largest and most vocal group of technology adopters. Attendees at this marketplace will see new products to make homes and cars smarter and safer, keep families connected, offer improved entertainment solutions and add more minutes to free time.
• Fitness & Technology: Featuring the latest developments and discoveries across the digital fitness category, attendees will see the ever-advancing showcase of products, services and solutions using technology to make staying fit, workouts and outdoor activities fun, safe and effective.
• Health & Wellness: This marketplace showcases how technology is keeping people healthier and improving the ability to diagnose, monitor and treat illness.
• Kids & Technology: Enabling 21st century kids to learn and play smart, this marketplace will highlight interactive playgrounds, robots that teach kids to code, kid tablets, the best learning software and toys for every age group.
• Lifelong Tech: Technology for the ageing population can help people live life to the fullest in comfort, safety and engagement. The 'Lifelong Tech' marketplace will explore the high-tech life of this population, from scientific longevity advancements to new ways to stay in touch, monitor ageing in place, creating memories and financial plans.
• Wearables: Introducing you to the collaborations between sensors, low-energy Bluetooth, cloud computing, 3D printing, flexible membranes and more, this marketplace will enable attendees to transform age-old fashions to the next global trend. Discover everything from high-tech fashion and smart jewelry to wearables that track your mood, activity and even your pets, as well as the newest augmented reality devices.

'Last Gadget Standing' is an inventive, fast-paced competition which challenges contenders to give the product demo of their lives. The CES audience will determine which product is 'most likely to change the face of technology'. There also is an online vote to determine a separate online winner.

The 'Mobile Apps Showdown' event showcases inventive new apps in front of a vocal CES audience. App producers will have four minutes to demo their app and an 'applause-o-meter' measures audience enthusiasm to determine the winner. There is also an online vote to determine a separate online winner.

Karen Chupka, Senior Vice President, International CES and corporate business strategy, CEA, commented: “Today’s range of lifestyle technologies and services are making life easier than ever for all, from athletes to scholars and toddlers to seniors. Like the International CES, the Living in Digital Times programme is a mix of inspiring innovation - combining high-tech fashion with health and fitness devices and solutions for education and family safety. There’s no denying that we really are living in digital times, and we’re thrilled to bring this compelling experience to the 2015 CES.”

“CES is great for announcing new products but it offers far beyond that. Together, we build the markets and infrastructure those products need to succeed. Working with CES, we’ve created a way to showcase products within the context of various lifestyles and how they will impact every aspect of our daily lives,” said Robin Raskin, founder of Living in Digital Times.