Vehicle technology and its ramifications for society, mobility and the environment will be to the topic of a keynote address by Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mercedes-Benz Cars at the Consumer Electronics Shoew in Las Vegas (Jan 6-9,2015).
Dr. Zetsche will discuss autonomous vehicle technology and raise ideas and questions for the future. In addition to his insights on the future of Daimler Intelligence Drive, Dr. Zetsche’s keynote will feature the world-debut of a new car concept.
“With a passion for technology innovation, Dr. Zetsche has led Mercedes-Benz to a top perch in the automobile industry, constantly reinventing technology offerings and perfecting the driver experience,” said Gary Shapiro, president and CEO, CEA. “Cars are becoming the ultimate mobile devices, and Mercedes-Benz’s presence at 2015 CES will definitely create synergy with other platforms and mobile technologies on the show floor. We welcome Dr. Zetsche to the 2015 CES keynote stage and look forward to hearing his views on the future of autonomous driving.”
The automotive market remains a driving force behind the strength of the global consumer technology industry. The growth of new vehicle sales in 2014 will propel factory-installed systems to reach $11 billion in revenue, an increase of 20 percent over the past year. The 2015 CES will feature more than 3,500 exhibitors unveiling the latest consumer technology products and services across the entire ecosystem of consumer technologies.