Samsung unveils concept of TV's future at CES

12th January 2016

Jordan Mulcare

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Samsung Electronics recently had a CES 2016 Booth, for the first time, featuring a 'Future TV Zone' – an interactive showcase of the most forward thinking TV concepts the company has ever produced. The 'Future TV Zone' is focused around Modular display technology, which allows for multiple screens in various shapes and sizes to join together to create an entirely customisable TV based on consumers’ lifestyle and the content they want to watch.

The 'Future TV Zone' included two design concepts that highlight the capabilities and possibilities of customisation. One of the concepts features the world’s largest SUHD TV, a 170-inch display that utilises the Modular display technology together. Samsung has created the ultimate life-sized video experience, to give the illusion of being inside the video.

To highlight the transformability of this technology, the transformable TV can change its shape based on the content it’s displaying. Whether users are watching the big game, a high action blockbuster, or the evening news, the transformable TV can retain different ratios to best fit the content on the screen. The TV can jump from a 16:9 screen ratio to a 21:9 screen, simply by splitting the screen into two parts and reassembling on the sides when you decide to watch a wide screen video like a movie.