There's no turning back now
When Breakthrough magazine spoke to Zona’s CEO, John Hale, he was in the midst of a whirlwind of media attention around his innovative product, designed to save motorcyclists lives. News of his product had been published in the previous week’s New Scientist, and it was also featured in the high profile motorcycling publication, Motorcycle News. So it was evident there was a lot of interest in what John was doing. But it was far from a...