New tech companies could struggle in the UK phone market
New research into smartphone innovation has discovered that brand loyalty is at an all-time high for consumers, with 66% only buying from brands they’ve heard of. The study, conducted by UK mobile app developers Tappable, asked UK consumers for their thoughts on which is the most important when buying a new phone - a recognised brand or innovative technology.
Just under half of gamers use mobile as main platform
A recent survey by mobile game developers, Tappable, has discovered 42% of gamers now consider smartphones to be their first choice for gaming, compared to console (32%) and PC (26%). The survey, conducted in October this year, polled male and female gamers on their gaming habits. Based on the data, it seems that mobile is fast becoming the most popular platform.