Will trade fairs become 'Virtual Reality Shows' in 2021?
In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of trade fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career. Here, Publitek's Mark Herten explains more.
Automotive industry needs clearer roadmaps for self-driving cars
Developers of autonomous vehicle technology need to adopt a more realistic tone to avoid growing consumer scepticism towards self-driving cars, said the White Paper shown below which has recently been published. Many overly ambitious predictions for the arrival of Level 4 and 5 autonomy were pushed back in 2018, as the size of the task of safely navigating the full range of conditions encountered in urban environments became ever more appare...