ZF Electronics, formerly Cherry Electrical Products, and Enta Technologies, a leading distributor of IT systems, components, peripherals and software, are celebrating their longstanding business relationship and have outlined their plans for the future. Enta has been a distributor of ZF Electronics’ computer keyboards and mice since 1995. The relationship will be further strengthened with even closer collaboration between ZF Electronics and Enta Technologies’ sales and product marketing personnel in a bid to grow sales and gain share in the highly competitive consumer marketplace.
Atherton, Group VP, Commercial at Enta, comments: “Cherry keyboards and mice are always innovative and stylish and have proved highly popular with customers since we first introduced them in 1995. Cherry also offers superb build quality and we are looking forward to offering our customers their ‘new generation’ multimedia products, which not only look the part but that are also very competitively priced. “
Mark Mills, Area Sales Manager at ZF Electronics, said: “Enta’s wide-ranging expertise and reputation, coupled with strong relationships with the UK’s top buyers and industrial groups, is a winning formula and will continue to help us build sales of Cherry products in the UK and achieve our key objective of gaining consumer market share with our ‘new generation’ multimedia product range.