Young people still prefer a high level of human ‘touch’ when applying for jobs, believing human recruiters to be better at identifying talent versus technology, according to a new survey published today by The 5% Club and Schneider Electric UK. Furthermore, the survey highlights a disparity between the most popular forms of digital recruitment tools utilised by employers and those favoured by young people themselves.
The rise of machine-learning and predictive analytics has become an efficient way for many companies to find and recruit early talent, improving workflow, removing bias and managing high volumes.
However, according to The 5% Club, companies that fail to embrace the balance between human ‘touch’ points and the right forms of technology, risk finding themselves on the losing side of an increasingly digital war for talent, with young people turning to companies who do succeed in getting the balance (and tech) right.
According to the survey:
Peter Hogg, Talent Acquisition & Mobility Manager, Schneider Electric UK & Ireland, commented: “Digital recruitment technology has a lot of potential to improve experiences of candidates and those tasked with assessing early talent. Such technologies boost productivity, reduce the volume of repetitive tasks and allow talent acquisition teams to focus on where they add the most value.
“Yet, the findings of the survey suggest that we should not be complacent, revealing a widening rift between the needs of recruiters and young professionals. Recruiters consider the increased use of technology as part of the attraction, assessment and selection processes necessary to scale up and offer improved candidate experience. Young professionals do not trust in the technology’s ability to correctly and objectively assess their skillsets.
“Digital natives both professionally and personally still favour traditional recruitment practices, desiring as much as 75% of human interaction throughout the process. If we want to attract and retain top talent, we can’t ignore these findings. We must constantly strive to strike the right balance of technology and the ‘human touch’ throughout the process, offering the right guidance with the technology.”