Tektronix Recognizes Achievements of Partners in Europe, Middle East and Africa

Special Awards, which consist of Partner of the Year, Technical Excellence, Marketing Excellence and Catalogue Partner of the Year, were given to JSC NPO Sernia, Eastronics Ltd., C.N. Rood BV, and Premier Farnell plc, respectively. JSC NPO Sernia of Russia was recognized as Partner of the Year for its tremendous business growth rate and outstanding overall performance. The Technical Excellence award went to Eastronics Ltd of Israel for the high level of technical support it provides its customers. C.N. Rood BV of Benelux demonstrated excellent and innovative ways of marketing to earn the Marketing Excellence award. Premier Farnell’s strong sales and marketing initiatives earned it Catalogue Partner of the Year recognition.

“All our partners play a vital role in the success of the Tektronix EMEA and worldwide business. Last fiscal year we saw excellent performance from our partners and these awards allow us to recognize their achievements,” said Hans-Peter Kuhnert, Vice President Sales, EMEA. “Our partners contribute to a successful distribution channel which allows Tektronix to extend its reach to a wider market within EMEA.”

The Partner Excellence Awards are held annually. To qualify for these awards, companies must be an Authorized Tektronix Partner. Criteria to win an award include providing technical support and achieving outstanding business performance.