Analysis

TCL launches into UK market with wide television range

1st August 2018
Alex Lynn
0

It has been announced by TCL that it has officially entered the UK market with its UK debut range now available in retail channels and fully supported. The company offers innovative products which combine quality, design, ease of use and latest technologies. 

Since its creation in China in 1981, innovation has been an integral part of TCL's DNA. A major player in the global consumer electronics market, TCL is revolutionising the television world through its numerous innovations that are now available to UK consumers.

Appointed to the role of TCL UK Country Manager in early 2018, Bernie Chen commented: “We see the UK market as one of great opportunity for TCL and are delighted to be up and running now, continuing the global success story that is TCL. We believe the UK will appreciate the high quality and technically excellent products as will appreciate the commitment to a unique design aesthetic found in our products.”

TCL entered the European market by partnering with Thomson in France in 2004 to create the TTE Europe joint venture to sell televisions under the Thomson brand. In 2009, TCL branded products became available across several European territories.

Globally, the TCL brand continues apace and in 2017 it became the third biggest selling brand in North America. Its LCD TV sales volumes rose by 16.4% to 23.3 million units in 2017 including 15.1 million smart TVs and 5.8 4K TVs representing a year-on-year increase of 42.5% and 46% respectively.

The TCL range is now fully compliant with terrestrial broadcasting services and applications combining catch-up, on-demand services and live television together in one place with no monthly cost including programming from BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play alongside 70 TV channels and 15HD channels.

At the time of the UK launch, the TCL range will consist of:

DP608: A 43 and 55” 4K Smart Television with UHD HDR (HDR10+HLG), slim design, and Freeview Play and YouTube/Netflix 4K, at a RRP of £499 (55”).

DP648: A 43/50/55/65” 4K Smart Television with UHD HDR (HDR10+HLG), wide colour gamut, ultra thin metal design (9.9mm), and Freeview Play and YouTube/Netflix 4K, at a RRP of £599 (55”).

The DP6 range will shortly be joined by the stunning DC748 with integrated JBL sound bar delivering an incredible audio experience:

DC748: A 55/65” 4K Smart Television with UHD HDR (HDR10+HLG), wide colour gamut, JBL sound bar, wide viewing angle, and Freeview Play and YouTube/Netflix 4K.

The TCL product range is available now from Amazon. All products are fully supported locally with a two year guarantee and units 43”+ will be eligible for engineer call-out to repair.

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