Student visits electronica - goes home with Digi-Key's red Cadillac!

23rd November 2016
Source: Digi-Key
Posted By : Mick Elliott
Student visits electronica - goes home with Digi-Key's red Cadillac!

A 2016 Cadillac ATS was the big giveaway on Digi-Key Electronics’ booth at electronica in Munich and the winner is deserving of the prize. Mathias Höbelt is an electronics apprentice at TQ Systems and attended electronica. His name was drawn at random and to say he was surpised is an understatement.

“I have never had a car before!” was his reaction after being told he had won the brand new Cadillac. The shiny red, American classic automotive icon is a coveted prize and it was received as such by those who entered in the drawing.

Höbelt was one of 73,000 visitors to the electronics event that encourages trade dialogue and engagement with professionals from around the world. Digi-Key Electronics, a global electronic components distributor, was one of 2,913 companies exhibiting at the international event.

“Our event prizes are just one way we like to surprise and delight our customers,” said Hermann Reiter, Sales Director for Central and Eastern Europe seen here handing over the keys. “More importantly, events like electronica are great times to talk with customers about what they expect from distributors in the electronics industry and how to continue supporting engineers. Our goal is to find out how we can also surprise and delight them in their day-to-day work,” he added.


You must be logged in to comment

Write a comment

No comments




Sign up to view our publications

Sign up

Sign up to view our downloads

Sign up

GIANT Health Event 2019
15th October 2019
United Kingdom Chelsea Football Club Stadium, London
Engineering Design Show 2019
16th October 2019
United Kingdom Ricoh Arena, Coventry
ELIV 2019
16th October 2019
Germany Bonn World Conference Center
Connected World Summit 2019
22nd October 2019
United Kingdom The Business Design Centre, London
IoT Solutions World Congress 2019
29th October 2019
Spain Barcelona