Rutronik, Pulse Electronics extend reach across EMEA

Posted By : Mick Elliott
Rutronik, Pulse Electronics extend reach across EMEA

Rutronik and Pulse Electronics have expanded their franchise agreement, which previously encompassed Germany and France, to cover the entire EMEA region (Europe, Middle East, Africa). Rutronik has been a Pulse Electronics distributor since 2003. The agreement covers all products from the Power, Wireless Infrastructure and Network User business units.

These include discrete LAN modules as well as sockets with integrated LAN modules, as well as power inductors, common mode chokes, AC/DC and DC/DC converters for switch-mode power supplies, gate drive transformers, current sensors and Rogowski coils.

Rutronik also distributes antennas as embedded, internal, external and outdoor models for wi-fi, Zigbee, ISM and GPS.

These products are primarily targeted at the industrial and automotive markets. “We are pleased to now be able to offer all of our customers in the EMEA region these innovative components, which offer compelling value for money. They can receive samples within a very short time, and also benefit from outstanding commercial and technical support from Pulse Electronics,” said Gökhan Ersoy, Senior Marketing Manager for Inductors & Timing Devices at Rutronik.

“In Rutronik, we have found a distribution partner that can genuinely reach all of our target customers in Europe – something which Rutronik has already proven in its existing franchise territories,” explained Grahame Lockey, Distribution Sales Manager at Pulse Electronics. “Our common goal is to reach a broader customer base and to be able to offer the customer technical and commercial solutions of the highest standards by way of design-in support.” 

Finger on the Pulse: l to r Stefan Sutalo, Marketing Director for Passive Components at Rutronik; Gökhan Ersoy, Senior Marketing Manager for Inductors at Rutronik; Grahame Lockey, Distribution Sales Manager/Sales Manager Europe – Network Users BU at Pulse Electronics; Benedikt Keijer, Key Account Manager, Network Users BU at Pulse Electronics; Elaine Baxter, General Manager, Power BU at Pulse Electronics.

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