Connector supplier Rosenberger is changing its global sales strategy to incorporate distribution and it has signed RS Components to be in the vanguard of this new approach. Previously Rosenberger supplied its products directly to customers. The alliance with RS and Allied Electronics, its sister company in north America, is intended to enhance accessibility to the Rosenberger portfolio by making a vast range of their components available to purchase via the RS and Allied websites.
The global distribution agreement includes Rosenberger RF coaxial connectors, RF test & measurement products, RF connectors for automotive electronics, medical and industrial electronics, and fibre optic products.
The distributor will continue to expand the range, and will support the launch of new products on to the market with immediate availability.
“The decision to work with RS and Allied is part of a different tack to our existing strategy of dealing directly with customers,” said Dr.rer.nat. Tosja Zywietz, Chief Strategy Officer at Rosenberger. “It makes sense for us to take advantage of a distribution partner that has been tried and tested in the IP&E market for many years, and that not only brings top rate logistics expertise, but also has a forward-looking approach to customer service through its many eCommerce initiatives and online design resources. We see many opportunities for growth arising from this alliance.”
“The addition of the Rosenberger product line to our IP&E portfolio marks an important milestone in confirming RS and Allied as a major distributor for the top 10 global connector suppliers, and for the number one RF connector vendor,” said Kevin McCormack, Global Head of Interconnect, Passives and Electromechanical at Electrocomponents. “The significance of this for customers is that they are assured of quick, easy access to the best, most innovative components on the market.”
In the picture left to right: Dr. rer. nat. Tosja Zywietz, Managing Director/Chief Strategy Officer Rosenberger; Tessen von Glasow, Sales Development Manager, RS Components; Guenter Glatz, Business Development Manager, Rosenberger; Harald Helmgens, Product Manager Semis & IPE D-A-CH & Eastern Europe, RS Components.