Analysis

Peratech targets Chinese market

5th May 2016
Jordan Mulcare
0

Peratech has created a Chinese version of its website to meet the rapidly growing demand for its innovative, 3D touch technology solutions in China.

"Companies such as Huawei and Apple have pioneered the use of 3D Force Touch in mobile devices," explained Neil Jarvie, Vice President of Sales, Peratech.  "As the mobile device supply chain prepares to offer 3D Force Touch in more devices, China-based OEMs and CMs are increasingly coming to Peratech for a low cost, reliable way to deliver 3D force sensing solutions for mobile device HMIs using its unique QTC-based sensors. Chinese-speaking designers and engineers want to integrate smart, intuitive HMIs in the next generation of electronic devices and believe Peratech can provide the complete solution. This Chinese language website is yet another step in making it easier for them."

Jon Stark, CEO, Peratech, said: "Peratech offers both off-the-shelf force sensors and custom sensing-solutions in mass commercial volumes and we've seen a large increase in the number of requests for NPI development from Chinese and Taiwanese customers. Our continued investment in providing easy access to Peratech technologies for our Chinese-speaking customers and partners demonstrates our commitment and ability to bring the best force sensing solutions to mass production this year."

"As we continue to expand in the Chinese market, we receive many requests from our customers for additional resources in Chinese," added W.L. Chen, APAC Regional Sales Manager, Peratech. "Based on our commitment to serve our Chinese-speaking customers worldwide, we have launched web-based and live services in Chinese. The result is that Peratech is making significant inroads with our Chinese customers and meeting their customer service needs with superior, unique solutions."

At the heart of Peratech's 3D Touch Technology is its multi-award winning Quantum Tunnelling Composite (QTC) technologies. QTC-based materials change their electrical resistance in response to force applied. QTC-based inks can be screen printed to create a solid-state sensor solution of any size or shape, including curved surfaces.

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