A strategic partnership has been announced between Glassbox and New York based Saberpoint to accelerate the adoption of next-gen unified web and mobile analytics and customer experience optimisation solutions to the Fortune 500. Glassbox, with its tag-less record and replay technology to automatically capture and index 100% of the digital sessions for both web and mobile applications, enables organisations to automatically visualise and analyse visitors and customers’ digital journeys in real time.
The average person swipes, taps and pinches their display over 2,600 times a day and in the US, 36% of online purchases occur on a mobile phone. Glassbox provides a single platform to visualise what every customer individually and collectively experiences on both web and mobile, correlate these journeys to what the infrastructure experiences, and enable integration with other digital tools, effectively driving real digital transformation and providing a true 360° view of each customer.
Glassbox’s General Manager for the Americas, Steve DiEugenio, said: “Businesses must be able to understand in real time visitor struggles, drop-off root causes and customer behaviours – both on their website and mobile applications, to increase conversion rate and revenue flow. Glassbox is uniquely positioned to deliver these automatic and actionable insights. We are growing rapidly and strengthening our strategic partnerships, and Saberpoint brings depth and a net new energy and revenue stream to the business. I’m excited to be working together with them.”
With 20 years of experience in the Telco, financial services, insurance, retail and hospitality industries, Saberpoint has the relationships to bring the Glassbox disruptive technology to innovators, improve digital customer journeys, especially on mobile, and drive revenue and business agility into organisations.
“At Saberpoint, we continually strive to add value to our existing and new customer ecosystem. Towards that goal, we are thrilled to align with the Glassbox team to leverage their market leading platform and address our customers’ growing challenges in the digitisation space. With Glassbox’s unique platform, Saberpoint is helping customers address a key need in their digital strategy while also identifying new business opportunities for our customers in a growing digital world,” added Ken Engel, Founder and Executive Vice President at Saberpoint.