Analysis

North American sales and support centre opened by TRACO Power

18th August 2016
Anna Flockett
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To provide increased service levels to a growing customer base throughout not only the USA but also Canada and Mexico, TRACO Power North America opened a Silicon Valley office on 1st August 2016.

Established over 35 years ago, TRACO Power is a recognised leading designer and manufacturer of high quality DC/DC and AC/DC power conversion products. TRACO Power North America, a wholly owned subsidiary of TRACO Electronic AG with headquarters in Baar, Switzerland, will support the North American distribution network and support customers directly with both technical and commercial support.

President Paul Christiansen commented: "We are looking forward to further developing the North America market and bringing increased levels of service to customers. We are making strong investments in personnel and continued product development to enhance our portfolio of solutions and strengthen our market position."

TRACO Power distributes its products through a global network of franchised distributors recognised in the industry for top-level design, stocking and supply chain services. The North America distribution partners include; Sager Electronics, Mouser Electronics, Power Sources Unlimited (PSUI), TRC Electronics, Newark Electronics and Allied Electronics.

In addition to inventory at the distribution level, TRACO maintains over $12m of uncommitted, finished goods inventory available for immediate shipment through our distribution partners.

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