ng the WFX 2011 show, the Haivision technology will serve two independent live streams to the WFX website: a continuous stream from the exhibit floor from 11:30 a.m. to 5 p.m. and live coverage of all keynote sessions and educational presentations. The WFX Live Studio will feed two KulaByte encoders, each contributing a bandwidth-optimized stream from the conference center to the cloud-based HyperStream transcoder. In the cloud, HyperStream will then transcode each contribution stream into multiple bit rates and multiple formats to serve the WFX website using Adobe® Flash® dynamic and Apple® HTTP adaptive streaming systems. By using the HyperStream cloud-based transcoder to create the different bit rate streams, the contributed streams can take full advantage of available bandwidth to maximize video quality.
We are very grateful to Haivision for providing the streaming technology to power the WFX Live Studio, said Amy Reddington, director of event operations at EH Publishing, producer of WFX. Not only will our attendees and Web audience be able to stay up to date on show-floor happenings and conference proceedings, but they'll also be able to see firsthand how state-of-the-art Internet encoding technology can transform their worship activities and bring their message to vast new audiences.
The WFX Live Studio will host a full series of educational presentations, panel discussions, and interviews broadcast live to an Internet audience that will interact with the presenters during Q&A periods. In addition, attendees will observe and engage with experts on video capture, lighting, streaming broadcast technology, and social media. Educational sessions at the WFX Live Studio will include church and independent experts on multisite strategies, as well as a discussion of church communication and social media tools.
The WFX 2011 setup will be very similar to that of many of our hundreds of faith-market clients, said Peter Maag, executive vice president of Haivision. So extending WFX beyond the conference hall is a great opportunity for attendees to experience the potential of live streaming, and we're grateful for the opportunity to show them.
Haivision offers products that are complementary to KulaByte and HyperStream for media applications in the faith market. These products include Mako™ and Makito™ codecs for connecting multisite churches; the Furnace™ video distribution system to enable recording, video-on-demand, and internal video distribution; and the CoolSign™ digital signage system to deliver dynamic content to public area displays.
Haivision, an official sponsor of WFX 2011, will be demonstrating KulaByte, HyperStream, and other media solutions at WFX 2011 in booth 442.