Clicktivated, an interactive platform that connects viewers to products and information inside video as they watch, has announced the results of a proprietarysurvey on consumers’ online shopping and browsing opinions, revealing new insights that can help brands reach target audiences more effectively and increase user engagement and ultimately drive sales.
Chris Roebuck, CEO and Co-Founder of Clicktivated stated, “The importance for brands to understand their audience’s preferences and online patterns goes beyond just data; it means having the tools to build a comprehensive marketing strategy that captures their consumers attention where they’re spending the most time, blends seamlessly with their existing online habits and lifestyle, and provides solutions for challenges they’re facing.”
Additional results from the survey revealed trends including:
Clicktivated as a platform enables a seamless “click-to-buy” function and receives data through AI which provides valuable business insights. Clicktivated enables viewers to directly click within a video to purchase individual products shown on the screen. This creates a more immersive, interactive and customised video experience by connecting viewers to the products and information they want in videos within seconds, all with the help of AI technology.