Analysis

Global deal unites Rutronik, AVX

19th July 2017
Mick Elliott
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Rutronik has become a global distributor for AVX’s entire product range. The two companies have been partners in Europe since 1997, and in 2015 they expanded the franchise to include Asia. This announcement adds the USA to the geographic network.

“Rutronik is one of our longest and most important distribution partners and has proven to have the expertise, commitment and market awareness needed to drive our business forward in both Europe and Asia, which is why we are now entrusting our business in the USA to Rutronik,” said Pete Venuto, Senior Vice President of Sales at AVX.

AVX is a leading supplier of electronic passive components and interconnect solutions with 20 manufacturing and customer support facilities in 11 countries around the world, which matches perfectly with Rutronik, that started life as a distributor for Passive and Electromechanical Components and has therefore a very deep knowledge of this products.

Markus Krieg, Managing Director Product Marketing at Rutronik said: “We are pleased to be able to serve our customers around the globe with AVX components. This will help us to acquire new customers for the products and grow together with AVX.”

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