The award, presented to Mike Buffham, Director of Product. Asset & Supplier Management, Farnell Europe, by Ken Steel, Panasonic’s European Sales Director, recognised Farnell’s success in growing customer numbers in targeted focus countries, and increasing sales of Panasonic’s component and battery ranges across Europe.
ell stocks over 10,000 product lines from Panasonic’s extensive offering including passive components, switches and relays and circuit protection components, as well as a wide range of batteries. In making the award, Panasonic also praised Farnell’s new product introduction (NPI) process and best in class commercial and technical support. “This is incredible news for the team and an honour to win this prestigious award for the second year running,” commented Mike Buffham. “Not only is this a fantastic accolade, but also serves to remind us of the great opportunity Panasonic offers Farnell as we drive sales and customer acquisition activities even harder into key customer segments across Europe.”