Anglia add Ramtron

22nd February 2007

ES Admin

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Anglia has added a memory and microcontrollers franchise from Ramtron to broaden its offering into embedded design applications. Ramtron designs and manufactures specialised memories and microcontrollers for metering, computing, automotive, consumer, industrial, scientific and medical applications. The company's ferroelctric RAM (FRAM) products combine the non-volatile data storage capability of ROM with the benefits of RAM, which include a high number of read and write cycles, high speed read and write cycles, and low power consumption. The FRAM product line features various interfaces and densities, which include industry-standard serial and parallel interfaces, industry standard package types, and 4-kilobit, 16-kilobit, 64-kilobit, 256-kilobit and 1-megabit densities. Ramtron also offers a device that combines an 8051 core with on-chip FRAM and microcontroller companion devices such as real-time clocks and system supervisory chips.

Commenting on Anglia’s appointment, Terry Andrews, Ramtron’s European Sales Director said, “We needed a distributor that can deliver strong technical support, backed by a substantial inventory holding, to UK customers. Anglia is large enough to invest in the resources needed to do this, but small enough that a specialist product line like ours gets the mind-share it deserves. There is also a very good fit between the Anglia customer base and our target markets, and they have the feet on the street to ensure we achieve effective coverage of these markets.”

Anglia’s CEO, Steve Rawlins, added, “Our new franchise activity is driven by what customers tell us they need. Ramtron has high-performance niche products that are complementary to our microcontrollers from STMicroelectronics and Microchip but, like the micros, they need strong technical support to get designed in – these are no commodities.”