company is now well positioned in the European market due to the expansion of its distribution channels. In June 2010 it extended its direct sales channel in Austria through the addition of a value-added reseller in the field of PLM/PDM solutions (Product Lifecycle Management/Product Data Management) and recruited a value-added distributor as well as a further 15 value-added resellers in Russia and the Commonwealth of Independent States (CIS). The company also secured a new partner for Norway and Romania at the beginning of this year.
“The move from the technology park in Karlsruhe into a new, centrally located office building enables us to provide our staff with a modern and attractive working environment,” says Martin Harris, Vice President EMEA at Altium. “The extended office space and improved infrastructure will enable us to further expand our expected sales growth with the support of qualified staff over the coming years,” he adds.
Altium Europe has good reason to be pleased with its business progress in the financial year that ended on 30 June. In the past 12 months alone, more than 1.100 companies in Europe migrated to Altium Designer in order to take advantage of its unified development environment. In a survey of new customers, 84% said their productivity had increased, and 67% described the user-friendliness of Altium Designer as good or excellent. A key indication of customer satisfaction is that 95% of new users said they would recommend Altium Designer to their colleagues.
With its integrated and flexible development environment, Altium Designer provides a unified approach to electronics design that allows ideas to be developed at a highly theoretical level. This enables developers to concentrate on the innovative aspects of software design. The plug-and-play hardware development system allows components and peripheral equipment to be switched as required. The initial design is hardware-agnostic and can be ported onto any development system irrespective of the components and suppliers.
The design therefore forms part of a unified process that takes account of the overall product and the related user experience. By starting with a virtual clean slate it is possible to explore various design ideas and technologies.