Advantech completes B+B SmartWorx acquisition

13th January 2016
Posted By : Mick Elliott
Advantech completes B+B SmartWorx acquisition

Advantech has completed the acquisition of privately-held industrial intelligent networking specialist B+B SmartWorx for the $99.85m agreement announced last November. B+B will continue to be led by its current management team, operating as Advantech B+B SmartWorx, and will lead Advantech’s new Intelligent Networking Business Sector in developing smart networking products as part of the company’s Global Industrial IoT Business Group.

The two companies’ complementary product lines brought them together often over the last decade to collaborate on industrial connectivity projects, so the combination of the two companies felt natural. The merger creates a $1.3bn company with approximately 7,600 employees worldwide.

“B+B has undergone a transformation over recent years, acquiring several companies itself and developing technologies that bring ‘intelligence to the network edge’ to address evolving needs in the Industrial IoT (IIoT) market,” said B+B CEO Jerry O’Gorman. “We are pleased to join forces with Advantech, a global leader who shares our strategic view of the future.”

With B+B SmartWorx now a part of its portfolio, Advantech said it aims to accelerate its growth in industrial network connectivity-related products.

The company will leverage B+B’s established branding, product lines, engineering teams and sales channels in the U.S., Europe and the Middle East, and it will also begin selling B+B’s device connectivity products, cellular routers, gateways and the Wzzard wireless sensing platform into Asia.

Products will retain B+B branding, bolstered by Advantech’s name recognition, and sold as “B+B SmartWorx powered by Advantech.

Advantech chairman KC Liu explained that Advantech views this acquisition more as a merger, seeing value in all of B+B’s networking products from wired networking and fiber infrastructure to wireless connectivity. “B+B has in particular struck a nerve with its Wzzard wireless sensing system which satisfies enterprise IT’s desire to receive data from the field, and overcomes field OT’s (operational technology) fear of disruption, by creating ‘overlay networks’ that leave existing programming, processes and people in place,” said Liu.

B+B’s Wzzard together with its routers and gateways complement Advantech’s own WISE wireless sensing platform, and company engineers will be developing solutions leveraging the strength of both platforms.

 


You must be logged in to comment

Write a comment

No comments




Sign up to view our publications

Sign up

Sign up to view our downloads

Sign up

Sensor+Test 2019
25th June 2019
Germany Nürnberg Messe
DSEI 2019
10th September 2019
United Kingdom EXCEL, London
European Microwave Week 2019
29th September 2019
France Porte De Versailles Paris
Engineering Design Show 2019
16th October 2019
United Kingdom Ricoh Arena, Coventry
ELIV 2019
16th October 2019
Germany Bonn World Conference Center