Expanded custom programming service includes AVR and SAM MCUs

22nd August 2017
Posted By : Alice Matthews
Expanded custom programming service includes AVR and SAM MCUs

In order to include AVR and SAM microcontrollers (MCUs), Microchip Technology has expanded its custom programming service. For the first time ever, users can add their custom code to MCUs from more than 30 AVR and SAM families, along with nearly all PIC MCUs and memory devices, directly from the manufacturer via microchipDIRECT. Microchip claims to be the only company in the industry that provides an online custom programming service to all of its clients.

Microchip’s custom programming service is available to any client regardless of their order size and can be used throughout the development process. From very small runs to verify that the code is working, all the way up through full-scale production runs, this programming service offers customers the flexibility to add their code to any order size, from one device to millions. Additionally, each first verification order is complimentary and includes three free samples programmed to each client’s exact specifications.

To get started, clients simply choose their part number on microchipDIRECT and then add their code and other configuration settings, shown on the intuitive online form, directly into the encrypted website. The MCUs will then be programmed directly by Microchip with no need to involve a third party programming or manufacturing facility, thus eliminating the risk of code exposure during the programming process.

“No other manufacturer makes it easier or faster for clients to securely add custom code to their microcontrollers and memory devices,” said Mitch Little, Vice President of worldwide sales and applications at Microchip. “Being able to both programme and purchase devices through microchipDIRECT truly makes it a one-stop shop that greatly enhances the purchasing experience for our clients while decreasing their risk of code exposure.”

In addition to custom programming services, microchipDIRECT also offers value-added services such as tape and reeling, labels, ink dotting and more. With the largest inventory of Microchip products in the industry, microchipDIRECT provides a full service channel for all purchasing needs. The mobile-optimised website also offers global support in ten languages, volume pricing, live service agents, numerous payment options and order notifications for customer convenience.


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