/> “With no moving parts, we decided to implement Kingston SSDNow V Series drives due to its superior reliability and endurance in extreme weather conditions” says Vincent Guillamme, Managing Director, DSC “The increased performance provided by the SSDs also ensures a high quality delivery of the digital adverts.”

Combining ashtrays with digital screens, Ashvertising designed a solution to allow brands to target outdoor smokers in public places. Ashvertising’s entire business model is based on an outdoor solution that operates 24-7 with minimal maintenance and where downtime is not an option. During the testing phase, HDDs often failed in adverse weather conditions.

Jim Selby, EMEA Product Marketing Manager, Kingston Technology said: “Whilst Flash is revolutionising servers and the computing platform, we are starting to witness a growing trend of deployment in the industrial sector. Our partnership with Ashvertising demonstrates the strong benefits that SSDs can provide this market.”