Hammond Manufacturing Announces New Brand for Economy Product Line

8th February 2012
News Release from: Hammond Manufacturing
Written by : ES Admin
The next time you are heading to your favourite DataComm distributor to purchase a Hammond Rack or Cabinet, you may notice a new line of products offered by Hammond. Hammond’s new line of rack and cabinets named RACK BASICS will offer contractors with a quality economy option at a competitive price.
Why the change? Distributors and contractors are used Hammond’s high quality products; however, we have seen the need for a product line that meets the basic contractors need both in price and quality. Think of it similar to the off-brand product you would find in a grocery store,” said Scott Hammond, DCI Product Specialist at Hammond.

The new RACK BASICS logo includes lime green, white and black colors. We wanted to offer a fresh new look for the brand, making it easy to distinguish the RACK BASICS brand from that of our Hammond line, said Hammond.

RACK BASICS products are available through all Hammond Mfg Distributors in Canada. The current RACK BASICS product line includes wall mounts (SWCC, WMC and FWB) and server cabinets (DC200). Our latest introduction to the RACK BASICS brand is the RB-2P77 economy 2-Post Open Frame Rack. “Our new RB-2P77 economy 2-Post rack is directly comparable to the heavy duty offering of our competition,” said Hammond. “The RB-2P77 has already seen interest by a number of distributors, contractors and end-users. It is in stock and priced to sell.

Hammond Manufacturing first introduced a 2-post rack to Canadians in 1935. Since then Hammond has been an innovator in the data communication industry.

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