Analysis

Tapping into MCU potential

22nd August 2016
Joe Bush
0

Shipment of microcontroller (MCU) chips from Hua Hong Semiconductor grew to 1.2 billion in the first half of 2016, a year-on-year increase of 50%. With its embedded non-volatile memory (eNVM) technology solutions to support 8-32bit MCU products including the automotive-grade eFlash MCU, the company is tapping the potential in the emerging IoT market and expand its footprint in the MCU foundry area.

According to IDC, a market research company, by 2020 there will be 29 billion interconnected devices and the global IoT market will grow to $1.46tn, which implies a great prospect for the MCUs market. Hua Hong Semiconductor has the eFlash/eEEPROM (embedded Electrically Erasable Programmable Read-Only Memory) process platform for high end 32bit MCUs and the 0.18um 3.3V/5V CE OTP/MTP (One-Time Programming/Multiple-Time Programming) process platform for entry-level 8bit MCUs.

The company has made constant innovations and expansions on its MCU foundry portfolio, and developed 0.11um ultra-low power eFlash/eEEPROM process platform solutions exclusively for IoT, which have already put into mass production.

To tap the great potential in the burgeoning MCU market, Hua Hong Semiconductor delivers a range of scalable solutions that perfectly fit a wide range of energy efficient and intelligent applications including IoT, wearables, smart grid, embedded smart devices, healthcare electronics, smart lighting, industry and automotive electronics. In addition, by combining the embedded memory storage techniques with low cost CMOS RF technologies, or integrating flash and high voltage technologies, these solutions may further reduce cost and time to market.

With fast evolution of IC industry, functions of terminal products are becoming more versatile, product designs are getting more complex and posing higher demands for low power, which bring more demanding challenges to MCUs. Based on its eFlash/eEEPROM process platform, Hua Hong Semiconductor delivers customised Flash IP/EEPROM IP that features high read speed up to 60MHz and low power with standby current less than 0.1uA. While delivering performance and reliability, the platform allows data retention up to 100 years and endurance up to 100,000 cycles, enabling customers to develop premium MCUs that cater the needs of diversified applications.

“Being committed to innovating and optimising the embedded non-volatile memory process platform for smart card and MCU applications, Hua Hong Semiconductor has always been a leading foundry in this area,” said Fan Heng, Executive Vice President of Hua Hong Semiconductor. “In the future, emerging applications like IoT, cloud computing, big data, smart city and virtual reality (VR) will significantly boost the demands for MCUs. Echoing to this market demand and the new trends, the company will continue to innovate on its MCU platform to provide customers with MCU solutions featuring lower power, higher performance, security, reliability and price performance ratio.

“Over the past few years, through working with local and international customers and introducing high standard MCU products based on Hua Hong Semiconductor’s eFlash/eEEPROM platform, we have developed a number of hot smart and IoT devices to consolidate our leadership in the MCU area. We will further enhance our differentiated technologies and collaborate with our global partners to set the trends of the IoT ecosystem.”

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