Analysis

Sealevel Systems Revamps International Partners Program

1st December 2009
ES Admin
0
Sealevel is ramping up their international partnership efforts in 2010 with the addition of a new international sales manager, an online partner portal, and an upgraded partner benefits. In late 2009, James Priest signed on as Sealevel’s international sales manager. Before joining Sealevel in 2009, Priest headed up the sales team at Impulse Corporation (UK). While at Impulse, he increased Sealevel’s U.K. revenue by 300%.
Part of Priest’s initial goals are to increase international sales through distribution partnerships with companies selling related products with close customer cross-over in areas such as single board computers, industrial computers, panel PCs, industrial control equipment, signal conditioning and SCADA systems. Companies with a strong technical sales and marketing presence are valued Sealevel partners.



According to Priest, “The key to our success is transparency. Sealevel provides complete access to sales, marketing, technical support and engineering. In return, our partners must be open, honest and continually assessing and improving the distribution process.”



The international partners, known as SeaPARTNERS, are part of an exclusive worldwide group who have earned the right to distribute Sealevel products. For their expertise and dedication, Sealevel guarantees top-quality products, full service support and online access to everything our partners need for success.



Charlie McKenzie, who has been part of Sealevel’s international sales division since 2006, will lead the team’s customer service initiatives. He notes that his responsibilities include ensuring that all Sealevel customers, both domestic and international, are completely satisfied with their Sealevel transactions and interactions.



To increase partner satisfaction, Sealevel’s international sales division will launch an online portal developed for international partners in 2010. The portal will provide access to project registration, pricing, marketing collateral, shipping estimates, sales forecasts and achievements, RMA requests and e-training. In addition, sales sites with location-specific languages and partner contacts will be available to international customers.

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