Renesas expands with subsidiary in India

Since 2010, Renesas has been carrying out its business promotion activities and providing technical product support to its customers in India via its branch offices in Bangalore, Delhi and Mumbai. As part of its expansion plan, Renesas is converting its India branch offices to a full subsidiary. Renesas can now expand its operations to other cities in India, as well as engage in a wider range of business activities. Customers can expect a higher level of engagement and services delivered closer to their regional offices throughout India.

By providing dedicated local support via the new company, and with a focus on industrial and automotive applications, Renesas aims to increase its microcontroller (MCU) share in India and expand its solution offerings with a rich lineup of kit solutions and reference boards to speed customer time to market.

“By opening a full-fledged subsidiary in India, we will be able to provide better and broader support to the growing customer base in India,” said Manabu Kawashima, Senior Vice President of Renesas Electronics Corporation. “India is one of the most important markets for Renesas and strengthening our presence here is part of our growth strategy. We aim to expand our global sales by providing the best solution offerings and technical product support, as well as a regional systems solution development expertise to the Indian market.”

Renesas has launched a series of 8/16-bit general-purpose microcontrollers (MCUs) dedicated to emerging markets including, India. In addition to these MCU products, Renesas Electronics India will be growing the number of kit solutions combining MCUs with Analog & Power devices and reference boards for automotive, consumer and industrial appliances to give its customers a shorter time-to-market.

“Renesas understands the unique needs of emerging markets,” added Hideyuki Shimada, Managing Director of Renesas Electronics Singapore. “In order to expand Renesas’ footprint in markets like India, Renesas India will engage with the Renesas headquarters in Japan to develop new products and solutions dedicated for emerging countries including India. Our goal is to become the most trusted semiconductor solution provider in India.”

Renesas India plans to expand its application engineering team to develop and market “India-centric” solutions. The engineering team will first focus on two-wheeler automotive solutions. Moving forward, Renesas India intends to expand its operations to other cities in India and extend its solution offerings to industrial and consumer applications.

“The application engineering team aims to survey the market for future solution needs, prepare India designed solutions fitting the price points and specifications points as required in the Indian market” explained Sunil Dhar, Managing Director of Renesas Electronics India. “Along with the customers, the team also intends to collaborate with the design houses to create innovative solutions addressing upcoming needs of the Indian market.”