Analysis

Record Sales for Digital Signage Specialist

31st March 2007
ES Admin
0
UK-based Digital Signage solutions manufacturer, ONELAN reports a 100% year-on-year increase in sales of their Net-Top-Box (NTB) 100 series in 2006. Monthly sales of the company’s multimedia players, which allow the upload of customised material onto any LCD or plasma screen (freeview TV, ticker-tape news from internet, video, graphics etc), also hit an all-time time high last month since their launch in 2004.
Turnover increased from £490,000 in 2005 to £975,000 in 2006, thereby almost doubling the company’s revenue and sales figures have shown continuous growth during the first three months of 2007.

“A more sophisticated marketing strategy combined with all of the hard work that we have invested over the past two and a half years is finally bearing fruit. Further, we have just received an impressive new order from Dutch distributor ADL Video: 140 players are to be installed in the headquarters of a major merchant bank in Amsterdam” said David Dalzell, managing director of ONELAN. “We also acquired 60 new clients last year and we plan to engage up to 50 IT resellers to help the company develop into the future” he continued. “Everything just seems to be coming together.”

To date, 50% of the units sold are used in the education sector, examples of which can be seen in Glasgow City Council, which has installed NTBs in the 29 secondary schools under their remit. 20% of the units are used in other local government organisations, such as in Yorkhill hospital near Glasgow, to increase staff awareness of essential professional development courses. The remaining 30% have been sold within the corporate market. ONELAN’s client base currently stands at 140, half of which is in England and Wales, with strong interests in Scotland, The Netherlands and Ireland.

ONELAN was originally formed in Oxfordshire in1988 and successfully developed the UK’s first FDDI controller and some of Europe’s earliest FDDI high-speed data networking products for both commercial and military customers. Since mid-2001, the company has focused on the distribution and playout of Multimedia over IP networks and has developed leading edge hardware and software products that reduce network cost, increase speed and reliability of distribution in order to enhance the viewer’s experience through high quality video combined with new forms of Media.

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