Analysis

Production site focuses on cable assembly for US market

2nd November 2016
Alice Matthews
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A production site near Tijuana, Mexico, has been opened by ODU. This move was prompted by ODU’s increasing success in project-related business involving application and customer-specific products. As in Europe, ODU is aiming to strengthen its business in North America around fully assembled products. 

The production plant in Mexico offers suitable conditions for meeting this objective: With 3,000m2 of production space and 50 staff members, the Mexican site will be running at full steam by early 2017. Its focus is on cable assembly, yet production can be extended to all other ODU areas as well. The Managing Director of the plant, Doru Epure, already spent ten years managing ODU’s Romanian plant.

ODU specialists from the US and Europe will be providing intensive training to ensure that ODU’s high global standards are also fully adhered to at the production site. In addition, a stock of merchandise in San Diego, California, will strengthen ODU’s North American sales organisation – ensuring faster turnaround times, improved flexibility and product availability.

“ODU has been active in the North American region for more than 30 years and generates almost a quarter of its overall annual turnover there. Thanks to the dynamic development of the market, we still see enormous potential for growth – in Central and South America, too,” explained Dr Kurt Woelfl, Managing Director at ODU. 

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