Analysis

Partnership to develop a more efficient data centre infrastructure

20th January 2016
Jordan Mulcare
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CUI Inc and its parent company CUI Global has announced a limited exclusivity agreement today for hardware development with Virtual Power Systems (VPS), a cutting edge Software Defined Power company. The companies will partner to set a new standard for an efficient power infrastructure for data centres.

With this agreement, CUI will design, manufacture, and distribute the hardware component of the ICE (Intelligent Control of Energy) system that realises the full value of the VPS solution. The ICE Block hardware is managed and controlled through the ICE Platform, a tightly integrated suite of software developed by VPS. The ICE Block will enable data centre operators to double power and server utilisation, reduce costs and greatly improve availability. This partnership between the two organisations is the first step in creating a larger Software Defined Power ecosystem, from board level to system level, ultimately creating a more intelligent, more efficient data centre infrastructure.

“We continue to look for partners that add value to the entire power ecosystem,” said Matt McKenzie, President, CUI Inc. “This partnership is the first that is outside of the power supply itself and adds significant value to our entire power infrastructure portfolio, from board to rack level.”

Through numerous surveys and studies, data centre power consistently emerges as the most critical area that needs to be addressed to support the growth of IoT, mobile and supporting infrastructure. The first ICE Block is under development now, with initial prototype installs coming later in 2016.

“We see VPS’s patented technology as a difference maker for the data centre, but we also see value in other markets going forward,” added McKenzie. “A true Software Defined Power ecosystem requires a collaborative effort and our partnership with VPS is the first of many we will look to so we can continue to support this space in new and innovative ways.”

An existing data centre can see up to a 15-25% reduction in power cost coupled with the avoidance of 40-60% of conventional capex investment with the combined ICE system. In addition, this new infrastructure will enable data centres to continue their aggressive growth paths via a solution that can be installed and initialised in just days vs. the months required with traditional approaches. Data centre operators can immediately experience significant improvements in operational flexibility, utilisation and management.

“VPS needed a partner that could move quickly, understood the value of Software Defined Power, and had the design capabilities required to develop the hardware that could mate with our innovative software. CUI became the logical choice as our hardware partner,” said Shankar Ramamurthy, CEO, Virtual Power Systems.

CUI and Virtual Power Systems will plan to demonstrate the technology at APEC (Applied Power Electronics Conference) in Long Beach, CA from March 20th to the 24th.

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