traditional and familiar sine-wave has been transformed ingeniously into an oscillation symbol. The world’s leading trade fair for components, systems and applications of electronics thus is newly branded with a logo which reflects its expertise, its concentration on the essential, and its constant regard for the future. All this despite the logo’s original and most striking design features being retained, so that it remains immediately recognisable.
The Munich agency whp, who developed the new text and logo, has handled publicity for electronica since 2005. Picture shows from left: Klaus Dittrich, Managing Director, Nicole Schmitt, Exhibition Director electronica, Thomas Rehbein, Deputy Head of Business Unit New Technologies, all from Messe Muenchen International.