New look for electronica 2008

12th September 2007
Posted By : ES Admin
New look for electronica 2008
Messe München’s electronica is continuing its modernization of images and text, a process which began at electronica 2006. First came the new subtitle components. systems. applications as well as the red e at the beginning of electronica. Now part 2 of its modern make-over is revealed with the new logo for electronica 2008. Both text and logo are displayed with three-dimensional effect in vivid red and green.
The traditional and familiar sine-wave has been transformed ingeniously into an oscillation symbol. The world’s leading trade fair for components, systems and applications of electronics thus is newly branded with a logo which reflects its expertise, its concentration on the essential, and its constant regard for the future. All this despite the logo’s original and most striking design features being retained, so that it remains immediately recognisable.

The Munich agency whp, who developed the new text and logo, has handled publicity for electronica since 2005. Picture shows from left: Klaus Dittrich, Managing Director, Nicole Schmitt, Exhibition Director electronica, Thomas Rehbein, Deputy Head of Business Unit New Technologies, all from Messe Muenchen International.


You must be logged in to comment

Write a comment

No comments




Sign up to view our publications

Sign up

Sign up to view our downloads

Sign up

SENSOR+TEST 2017
30th May 2017
Germany Nuremberg
Future Surface Fleet 2017
6th June 2017
United Kingdom Portsmouth
Electronic Warfare Europe 2017
6th June 2017
United Kingdom Olympia, London
Automechanika Birmingham 2017
6th June 2017
United Kingdom NEC, Birmingham
Close Air Support 2017
7th June 2017
United Kingdom London