Analysis

Mouser, Marvel & Imahara Assemble!

29th April 2016
Nat Bowers
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Mouser Electronics announced the launch of a new series in the second year of the Empowering Innovation Together programme with former Mythbusters star and longtime Mouser customer, Grant Imahara. The new programme will also see the debut of the Mouser Innovation Lab, where Imahara and special guests will build several cutting-edge projects powered by the newest products and technologies from Mouser’s manufacturer partners.

In the first project Mouser will team up with Marvel to build superhero technology straight from the movie Marvel’s Captain America: Civil War - including real-life working versions of Captain America’s shield and Iron Man’s gauntlet. Grant Imahara will team up with viral video celebrity Allen Pan in a series of videos to highlight the full build process - from concept to the final unveiling. This first project is sponsored by Molex and Analog Devices, who will supply new, advanced parts for the challenging build.

“With Mouser combining engineering and Marvel’s characters into an entertaining and easy to understand STEM-oriented video segment, it will help students and others gain new insights into the technology field,” stated Mindy Hamilton, Senior Vice President, Global Partnerships at Marvel Entertainment LLC. “We enjoy working with any partner that helps to highlight the benefits that STEM brings to young minds.”

Imahara commented: “I’m really excited to get into the new Mouser Innovation Lab and start working on these cool devices from the Marvel Cinematic Universe. I’ve seen several of Allen’s project videos. I can’t wait to see what we can come up with in the lab.”

“The goal of the Empowering Innovation Together programme is to inspire and engage engineers of all ages - from students to millennials to lead engineers. During the year we’ll be exploring space tech, pushing the boundaries of drone capabilities and even 3D printing a car,” added Glenn Smith, President and CEO, Mouser Electronics.

Mouser provides a unique perspective to the industry for such programs with its broad product line, unsurpassed customer service and industry-first interactive catalogue with vast amounts of engineering and technical data. Mouser Electronics' website is updated daily and searches more than 10m products to locate more than 4m orderable part numbers available for easy online purchase.

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