Leading ecommerce software provider Kalio Inc. (www.kalioinc.com) today unveiled the latest addition to its growing suite of solutions – KalioSocial, a powerful new tool that allows online merchants using the industry leading KalioCommerce ecommerce platform to merchandise directly on Facebook Platform. Kalio, with offices in Cupertino, Calif., and Covington, Ky. in Greater Cincinnati, made the announcement at the Internet Retailer Conference & Exhibition in San Diego.
“The power of social commerce is coming, and Kalio is ready,” said Kalio chairman and chief executive officer Jonathan Lee. “With this latest release, our customers can tap into the growing influence of Facebook and its members.”
In conjunction with the announcement, Kalio announced that any new Facebook member that likes the company on Facebook (www.facebook.com/kaliocommunity) would be in line to receive a new white paper on social commerce as well as be entered for a drawing for a new Apple iPad.
Facebook's mission is to give people the power to share and make the world more open and connected. People use Facebook to communicate and share information through the social graph, the network of connections and relationships between people. With more than 500 million people who are members, Facebook is one of the most trafficked websites in the United States.
One estimate from Forrester predicts that direct sales through Facebook will reach $15 billion by the year 2015. Kalio’s Facebook app is an extension of the powerful KalioCommerce application – which also can connect existing ecommerce sites to social sites.
“We are very excited to be on the forefront of the ecommerce market with this offering,” Lee said. “This product will put our customers in position to take advantage of the coming wave of social commerce.”
A KalioSocial Facebook site can be set up in a matter of days. Because it works across channels, KalioCommerce saves online retailers significant effort and expense and creates a true multichannel retail presence from a single interface. It also can connect KalioCommerce and KalioMobile sites to social sites, further extending the sales opportunities of our customers.