Analysis

GaN Systems appoints Director of European Operations

20th February 2014
Nat Bowers
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Tony Astley has been appointed as Director of European Operations at GaN Systems, with immediate effect. Having overall responsibility for all aspects of GaN Systems’ business in Europe, the Middle East and Africa, Astley will further develop its presence in the region (representing almost 20% of the world’s total market for power device sales).

Astley’s role will encompass broad-based customers across the region as well as large OEMs in the industrial, power and automotive sectors. Prior to joining GaN Systems, Astley held senior positions at director level in both regional sales and sales operations at Texas Instruments. His significant career achievements include implementing customer support models in major OEMs, broadening sales channels and increasing revenue.

Girvan Patterson, CEO, GaN Systems, commented: “We’re very excited to have Tony on board to drive growth in a key region. This year GaN Systems will commercialize its broad range of GaN-on-silicon products and European customers, who are long time global leaders in the industrial and automotive electronics segments, will be some of our earliest adopters.”

“GaN Systems’ technology is truly exciting and customer interest unprecedented, especially in this important region, so I’m very excited to be joining the team and look forward to continuing my passion for providing innovative solutions and breakthrough results to customers’ application challenges,” comments Astley.

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