d on feedback from its customers and consultations with its suppliers Farnell carefully selected new product additions to product categories including semiconductors, passives, connectors, Emech and optoelectronics. Many new and innovative, high-end technology products from niche manufacturers have been identified and introduced with the aim of giving design engineers access to the latest technology as well as the broadest choice.
In addition, the introduction of price reductions on 36,000 of the most popular component ranges backed by extensive technical support makes Farnell the ideal cost competitive, single source for electronic design engineers across Europe.
Peter Davis, Director of Product, Farnell commented: “Canvassing our customers and suppliers is a very effective way of making sure that we introduce the right products, giving design engineers the best choice of the very latest technology.” He added: “50,000 new products in one year is a remarkable achievement that significantly exceeds our original goals. By continuing the process we will help our customers maintain a competitive edge and give them the option of utilising Farnell as a single source.”
As Farnell continues to add new products, customers can quickly find out about them by visiting the ‘What’s new?’ section of the company’s website. Accessed via the navigation bar on all websites, it includes brand new products to market, new niche suppliers of high-end technology, and a monthly ‘hot’ product.