Analysis

Atmel | SMART ARM Cortex-M7-based MCU family wins Silver Stevie Award

21st September 2015
Siobhan O'Gorman
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Atmel was named the winner of a Silver Stevie Award for the Atmel | SMART ARM Cortex-M7-based MCU family in the Hardware - Semiconductor or Other Electronic Component category in the 12th Annual International Business Awards.

The International Business Awards are the world’s premier business awards programme. All individuals and organisations worldwide, public and private, for-profit and non-profit, large and small, are eligible to submit nominations. The 2015 IBAs received entries from more than 60 nations and territories.

Nicknamed the Stevies for the Greek word ‘crowned,’ the awards will be presented to winners at a gala awards banquet at the Ritz-Carlton Hotel in Toronto, Canada on 23rd October 2015.

More than 3,700 nominations from organisations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. Atmel won in the Best New Product or Service of the Year category for Hardware - Semiconductor or Other Electronic Component.

Due to the superior high performance of the MCUs and first industry sample availability, judges selected the Atmel | SMART ARM Cortex-M7-based MCUs for the Silver Stevies Award. Atmel’s SAM E70 and SAM S70 series deliver a robust memory and connectivity feature set, along with extensive software and third party support, enabling next-gen industrial, consumer and IoT designers the ability to differentiate their applications in a demanding market. These MCUs allow customers to scale-up performance, SRAM and system functionality, while keeping the Cortex-M class ease-of-use and maximising software reuse and delivering both high performance and power efficiency.

Stevie Award winners were determined by the average scores of more than 200 executives worldwide who participated in the judging process from May through early August.

“The IBAs grow in stature and renown every year, and with that the number and quality of entries increases,” said Michael Gallagher, President and Founder, Stevie Awards. “This year’s judges were treated to more than 3,700 stories of success and achievement around the world. We thank the judges for their time and feedback, and we congratulate the Gold, Silver and Bronze Stevie winners whom we’ll celebrate in Toronto in October.”

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