instant streaming, NXP, Roku
NXP and Roku Enable Instant Enjoyment of New Release Movies
News Release from:
NXP Semiconductors Netherlands B.V.
05 March 2009
NXP and Roku, the leader in digital video players, today announced their continued collaboration to meet consumer demand for high quality content delivered directly to the TV over the Internet. The Roku digital video player, powered by the PNX8935 multi-format source decoder from NXP, now allows instant streaming access to over 40,000 movies, including many new releases, and commercial-free TV shows from Amazon Video On Demand.
The Roku Player’s simple interface and set up process enables hassle-free entertainment for media access and allows users to instantly decode standard definition (SD) and high definition (HD) content to watch on your TV.
The success of the Roku Player reflects the increasing desire of consumers to watch what they want, when they want. Amazon Video On Demand offers an immense digital library of content with instant playback, says Mark Samuel, general manager, cable and IP STB business, NXP Semiconductors. The PNX8935 was specifically designed for this type of application and provides Roku with high quality AV decoding and performance at an attractive price point.
Specifically designed for low cost, high performance HD IPTV set-top box solutions, the NXP PNX8935 supports the latest high definition video standards including MPEG-4 AVC (h.264) and VC-1. The PNX8935 is a multi-format source decoder that combines a MIPS application processor with a dedicated audio processor and powerful multi-standard video decoder (MSVD).
The feature rich design and flexibility of NXP's PNX8935 enabled Roku to create a category leading product that provides access to over 50,000 choices of movies and TV episodes from Amazon Video On Demand and Netflix - at an amazing $99 price point, said Tim Twerdahl, Vice President Consumer Products, Roku. The powerful processing capabilities of the PNX8935 make it possible for us to provide HD quality video and audio over the Internet to our customers and enhance the overall consumer entertainment experience.